Abstract
The aim of this study is to know the effect of applying the Baldrige quality standards in Jordanian private universities, to ensure that there is independence between them and to determine whether there is a statistically significant relation between the quality and competitive advantage strategies in the study community. The study population consists of (N = 685) staff members distributed in (6) private universities. A stratified-proportional-random sample (n = 220) represented by employees in universities departments, by representing (32%) of total population was selected in order to complete the research questionnaire, and 160 questionnaire representing (73%) of the study sample were retrieved. Data were analyzed using descriptive statistical techniques (frequencies, mean, and standard deviation) and inferential statistics (Correlation) and T test.In addition to, the finding of this study indicate following:1. There is an application by the Jordanian universities for the following quality standards for the following quality: the commitment of the senior management to the quality, the availability and analysis of the information, and the efficiency of the workforce, while both strategic planning and customer satisfaction were not applied.2. There is reliability between strategic planning, customer satisfaction, workforce efficiency and competitive advantage strategies.3. There is statistically significant relationship between the commitment of senior management to quality, strategic planning, and efficiency of the workforce with competitive advantage strategies.4. There is significant effect on each of the Baldrige standards of independent quality, which includes the commitment of senior management to quality, customer satisfaction, information availability and data analysis on competitive advantage.
Highlights
University education in many countries of the world is undergoing a period of transformation imposed by contemporary changes, and has witnessed remarkable growth and great demand by students in many academic disciplines
The study included the answer to the following questions, which in its entirety constitute the basis for the requirements of achieving competitive advantage by adopting the concepts of Total Quality Management (Baldrige): 1. Is there an application of the standards Baldrige quality in the Jordanian private universities?
The results showed that competitive advantage is achieved through appropriate quality management in pricing and application of distribution strategies applied in the organization
Summary
University education in many countries of the world is undergoing a period of transformation imposed by contemporary changes, and has witnessed remarkable growth and great demand by students in many academic disciplines. There have been dramatic political, economic and social changes and changes at the international and regional levels All those interested in higher education issues agree that a clear mechanism must be found for the process of reforming higher education institutions. The concept of quality is one of the important secretions for the development of administrative thought and a natural result of the changes associated with this era It has been represented in the phenomenon of globalization and the dominance of competition and the emergence of economic blocs and the control of information technology in various areas of life. Due to the importance of quality, international awards were given to organizations that apply the concepts of total quality These awards include the European Foundation for Quality Management, the Deming Quality Award and the Malcolm Baldrige National Quality Award. These awards are an input for the organizations to achieve their objectives and to ensure their continuation and survival in the market
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