Abstract

The purpose of the study was to determine the features of strategic management use in economy, particularly, in enterprises in modern conditions of digitalisation. It was proved that the creation of conditions for an effective and dynamic transition to market relations needs to influence economic indicators by developing strategic solutions. In this regard, it is extremely important to reorganise the excessive concentration of production and monopolies, to improve organisational and structural relations, and review outdated command-administrative relations and management methods. The corporate strategy is the basis of strategic planning that helps companies considering several issues related to a purposeful change in the direction of activity, such as the release of new products with a new nomenclature and assortment, the introduction and use of new technologies, and others. The scientific novelty of the study consists in possible risks and effectiveness of strategic decision-making for the future development of organisations. The conclusions confirmed the effectiveness of the impact of strategic decisions on the development of enterprise and determine the possible risks of their impact on the economy and prospects for further development.

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