The Impact of social media on the Intelligent Fitness Industry: A Case Study of Keep

Abstract

Smart sports fitness is a new type of fitness method centered on scientific fitness technology, with smart fitness hardware such as smart fitness mirrors, smart treadmills, and online software, aiming to meet personalized and efficient fitness needs. This paper discusses the development of the smart sports and fitness industry, including the application forms of smart sports hardware, smart sports software and smart gyms. COVID-19 has become a catalytic factor in promoting the development of smart sports and fitness products, and the user's concern for personal health and awakening of the awareness of sports and fitness have brought unlimited potential for smart sports and fitness products. In the post-epidemic era, changes in users and scenarios have created a need to optimize the existing fitness industry, further confirming the value of smart fitness products. This study also discusses how to market on social media, including identifying target audiences, choosing marketing platforms, optimizing brand messages, creating interesting, valuable, and diverse content, interacting with fans, and continuously learning to adapt to Internet trends.