Impact of Social Media on Stock Market - A Study on Odisha State

Abstract

In the current technological driven society, the role and impact of social media has versatile significant in different fields / sectors at gross in all over the world. The impact of social media on stock markets of India as well as world is one of these fields / sectors. The social media impact can be measured by no of persons using social media and how many of them are interested in stock market. The increase rate in use of internet leads the popularity of social media. Social Media is one of the important media which can connect the each and every people of India as well as whole World. Today stock market and the investors are not restricted to geographical boundaries of a country. Today, we can say the whole world is market as well as a stock market. It is only possible for the development of technology and use of technology by the most of the people of the world. A lot study has been undertaken by various researchers, academician, and scholars on the impact of social media on stock market in India as well as the whole World. But, no remarkable study has been undertaken on the impact of social media on stock market of Odisha. So, this is an attempt to study impact of social media on stock market of India and potential investors of Odisha. The present study based on both primary and secondary data. The primary data has been collected through a well-defined questionnaire which is designed for this specific purpose. The secondary data have collected through a well-designed strategy, and these have been collected from various e-journals, e-magazines, e-annual reports of companies, and various reputed websites. There are various statistical tools, i.e., percentage calculations; correlation, and chi-square test have used for analysis and interpretation of results. The present study concluded that the social media has vital role and impact on stock market. The social media is also helping stock market and investors in their trading in the current market scenario.