Abstract

This paper explores the impact of social media on low-income people, especially in the context of the Internet celebrity economy. By analyzing the current development of social media and the trend of the Internet celebrity economy, the paper reveals how social media provides low-income people with opportunities to present themselves and improve their economic situation. Through specific cases, this paper shows how low-income people use social media to achieve identity and economic transformation, and the impact of this transformation on individual psychology and values. Finally, the paper analyzes the multifaceted impacts of social media on society, life, and the economy, including promoting social inclusion and diversity, improving the quality of life of low-income populations, and providing new economic growth points. This paper aims to gain a deeper understanding of the multiple impacts of social media and how it can be utilized to provide low-income people with more development opportunities and support for the continuous progress and development of society.

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