THE IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOUR

Neetu Neetu,Research Scholar, School Of Commerce And Management, Starex University, Gurugram, India ,Ashish Kumar,Priyanka Yadav,School Of Business, Sushant University, Gurugram, India ,School Of Commerce And Management, Starex University, Gurugram, India

doi:10.62823/7.2(ii).6646

THE IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOUR

Neetu Neetu, Research Scholar, School Of Commerce And Management, Starex University, Gurugram, India + Show 4 more

https://doi.org/10.62823/7.2(ii).6646

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Journal: International Journal of Advanced Research in Commerce, Management & Social Science

Publication Date: Jun 30, 2024

#Brand Engagement #Social Media + Show 8 more

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Abstract

This review paper explores the multifaceted impact of social media on consumer behavior. Social media has revolutionized the way consumers interact with brands, make purchasing decisions, and influence others. By analyzing various studies, this paper highlights key aspects such as brand engagement, peer influence, and the role of social media influencers. The findings suggest that social media significantly affects consumer behavior, fostering a more interactive and personalized shopping experience.

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