Abstract
This study explores the challenges faced by multinational companies operating in China, focusing on political risks and entry challenges. The analysis is based on five established companies: IBM (China) Co., Maersk Logistics (China) Co., Ltd., Schneider Electric (China) Co., Ltd., 3M China Limited, and Marriott International (Greater China) Limited. The findings reveal high risks associated with government regulations, cultural differences, intellectual property protection, trade barriers, compliance requirements, and technology/cybersecurity. Political challenges during market entry include concerns about intellectual property theft, piracy, and cyber espionage. In response, a strategic plan is proposed to mitigate these challenges, emphasizing financial cooperation, cultural adaptation, intellectual property management, trade compliance, and cybersecurity readiness. The goals include enhancing corporate image, reducing disputes, increasing market share, and achieving leadership in compliance and cybersecurity. Conclusions highlight the strategic approaches adopted by the analyzed companies and the necessity for careful consideration of regulatory environments. Recommendations include building local partnerships, investing in research and development, implementing sustainability initiatives, and developing comprehensive compliance systems. The proposed strategies aim to help foreign companies navigate the complex Chinese market successfully.
Published Version
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