THE IMPACT OF ORGANIZATIONAL INNOVATION CONCEPTS ON NEW PRODUCTS AND RELATED SERVICES

Abstract

Innovation is considered as one of the key elements for sustainability and development of manufacturing companies. Current research in this field is more focused on technological rather than on organizational innovation concepts. Also, the focus is on developed rather than on developing countries. The purpose of this paper is to investigate the relationship between organizational innovation concepts and development of new products and new-product related services within manufacturing companies in developing country. For this purpose, the data from European Manufacturing Survey (EMS) that was conducted in Serbia in 2015 were used. EMS is a survey on the manufacturing strategies, the application of innovative organizational and technological concepts in production, development of new products or product-related services and questions of personnel deployment and qualifications in European manufacturing industry. There were 285 Serbian manufacturing companies participating in the EMS. The survey was conducted among manufacturing companies (NACE Rev 2 codes from 10 to 33) having at least 20 employees. The results showed that manufacturing companies when implementing innovative organizational concepts (i.e. organization of production, production management, and human resource management) are performing better in regards to development of new products and new product-related services. The findings suggest that researchers and practitioners in innovation management have to consider more carefully the specificities and interactions of different types of innovations and their implications on development of new products and new product-related services.