Abstract
This paper focuses on the diffusion of innovation concepts in Portuguese manufacturing companies. Based on the literature, the concepts of technical and non-technical innovations are explored and three purposes guide our study: (i) to what extent technological and organizational innovation concepts are diffused in Portuguese manufacturing companies; (ii) how the use of technological innovation concepts are interrelated with the use of organizational innovation concepts; and (iii) to what extent Portuguese companies since 2009 have introduced product innovation and product-related service innovation. Data were collected from 62 companies participating in the European Manufacturing Survey (EMS) 2012 and findings indicate that: (i) Portuguese manufacturing companies are more organizationally innovation oriented where quality and price are quoted as the most important competitive factors, whilst service offerings and service sales attain far less rank; (ii) technological innovation concepts are significantly related to organizational innovation; and (iii) product innovation has a higher diffusion level than product-related services.
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