The Impact of New Media on Female Rights and Protection of Gender Equity in the Workplace

Abstract

The advent of the new media era has provided a platform for demands of gender equity to be voiced. The article focuses on new media and gender equity in the workplace, citing the unequal treatment experienced by female workers of different age groups and providing a summary analysis. In this paper, research methods such as fieldwork and questionnaires were used to collect the problems encountered by women in the workplace and analyze them accordingly to provide strategies and possible solutions. The result shows that with the advent of the new media era, long-standing discriminatory issues will be tackled one by one. The new mainstream media has enriched the image of women in the new era; the interactive experience between users has spread the demands of working women more widely; the media literacy of women in the media era has improved their working performance; and the public opinion mechanism has made womens voices louder and more persistent, all of which make it possible to achieve gender equality in the workplace.