Abstract

In the era when new media has become mainstream, more and more people are beginning to pay attention to gender equality through new media. Therefore, this paper mainly studies the impact of new media on gender equality and how new media play a role in the field of gender equality. This paper will study the topic through case analysis, data analysis, and theoretical elaboration. Through these research methods, the paper can draw a conclusion that new media has an impact on gender equality, and has a positive impact, which is reflected in the fact that people can correctly view gender through new media. Although the new media is a mainstream information distribution channel, there are currently some areas for improvement, such as the medias sometimes disseminating incorrect or controversial information, partially manufactured news gimmicks, etc. As a consequence, new media can be used as a tool to influence the development of gender equality, which is a good trend for both women and men, as well as for society.

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