The Impact of LLM-Based AI Chatbots on Industrial Structure: A Marcusean Perspective

Abstract

This study explores the impact of large language model (LLM)-based AI chatbots, particularly focusing on OpenAI's ChatGPT, on the structure of industry from a Marcusean perspective. The emergence of ChatGPT has led to rapid changes across various industries, raising important questions about the relationship between individuals, society, and the media. The study aims to analyze the interaction between one-dimensional human beings and media, considering ChatGPT as a form of media itself. It examines the positive changes brought about by AI chatbot technologies, such as enhanced data rights, diversity in expressing opinions, and strengthened education and collaboration. On the other hand, this study also addresses the negative aspects, including potential job displacement, privacy concerns, algorithmic bias, and the suppression of creativity. Through a critical analysis from a Marcusean perspective, this study sheds light on the implications of AI technologies like ChatGPT on individual freedom, power structures, and the formation of one-dimensional individuals within the industrial structure. It concludes by emphasizing the need for transparent systems, open collaboration, and the safeguarding of individual rights and freedoms in the context of AI advancements. By doing so, this study seeks to stimulate further societal engagement and a reevaluation of the Marcusean perspective in the current era.