Abstract
With the growth of the sports industry, the demand for financing has been increasing, while traditional financing channels are facing limitations. The emergence of Internet finance has provided new opportunities for the sports sector. This paper focuses on the diversified financing pathways for the sports industry, supported by internet finance, exploring its impact through theoretical analysis, constructing a regression model for empirical research, and conducting case analysis. The study finds that the development scale of Internet finance and the crowdfunding financing model significantly influence the income of the sports industry. Accordingly, the paper offers relevant policy and application suggestions, aiming to provide a reference for optimizing financing within the sports industry through Internet finance.
Published Version
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