THE IMPACT OF DIGITALISATION ON THE COMPETITIVENESS OF PASSENGER RAIL TRANSPORT

Abstract

Objective. To analyse the impact of digitalisation on passenger rail transport and assess its role in increasing the competitiveness of this sector. Methods. The following methods were used to achieve the goal and solve these tasks: literature and research analysis - the authors conducted a thorough analysis of scientific papers, studies and publications covering the topic of digitalisation in the field of public transport; comparative analysis - comparing different approaches and technologies in the field of digitalisation allowed to identify the most effective methods and strategies that can be implemented in public transport; forecasting and modelling - using models and forecasts to assess future development Results. It has been determined that the introduction of digital technologies will automate a number of processes in railway traffic management, increase efficiency and reduce operating costs, increase passenger satisfaction and loyalty, reduce the risk of accidents and incidents, increase revenues by improving the quality of services and reduce costs by optimising resources. In general, it is proved that digitalisation contributes to the creation of new and more flexible tariff offers that are focused on the individual needs of users. Scientific novelty. The authors propose directions for the digitalisation of passenger rail transport and identify key aspects related to the competitiveness of passenger rail transport. A methodological approach to assessing the effect of reducing travel time is proposed, the basis of which can be the economic value of time, and an alternative approach to assessing the effect of reducing travel time involves using the value of the gross regional product per capita generated in the region per unit of time as a cost equivalent of the saved time. Practical significance. The results of our study can be used by railway passenger companies to modernise existing systems and introduce new technologies, create new products and solutions that support the digitalisation and optimisation of public transport, develop new business models, optimise supply chains, improve transport efficiency and public transport safety, and improve the system of monitoring and responding to emergencies..