The impact of digital technologies on the modernization of management in Russian oil and gas companies in the context of global challenges

Abstract

Aim. The presented study aims to outline directions for the modernization of management in Russian oil and gas companies forming under the influence of high-tech knowledge-intensive production cycles, human capital, and artificial intelligence with allowance for the global challenges of digital technologies.Tasks. The authors investigate theoretical and practical approaches to structural changes in the management of Russian oil and gas companies that lead to the continuous modernization of the life cycle of technological chains and innovative scenarios for the development of economic entities in the long term; consider management decisions from the perspective of targets and costs, since management systems are significantly corrected under the influence of global challenges in a unified digital model of regional socio-economic development.Methods. This study uses dialectical scientific methods of cognition, complex analysis of tools used in the formation of intellectual capital on the basis of integration processes of Internet mobility, cloud computing, analytical business processes of managerial influence and social media networks, synergetic effects in the modernization of management in oil and gas companies. The study also examines scenario approaches to the development of the economic segments of the real sector through the example of ten systemically important Russian companies.Results. Digital transformation of management in oil and gas companies based on blockchain tools, artificial intelligence, online banking, trade marketplaces, and targeted advertising determines the priorities of industrial development of national economic models in the context of global challenges. The conducted scientific analysis shows a significant modernization of management in the domains of information and analytical data processing, expert evaluation of the digital array of indicators, and marketing approaches of companies driving innovative development, which actively use crowdsourcing, public interfaces, cloud technologies, virtual space, artificial intelligence, and robotics in justifying scenarios for long-term development and enhancing the competitiveness of the oil and gas sector of the Russian economy.Conclusions. Priority directions for the modernization of management in oil and gas companies are based on the use of modern digital shells, IT platforms, services involving the introduction of structural resource-saving materials, and additive technologies. The transformational model of company management involves the use of modern management tools that make it possible to optimize asset management, forecasting systems, and monitoring of strategic business units aimed at optimizing budgeting in order to increase the efficiency of project activities. A comprehensive assessment of the management of economic entities in the context of global challenges is based on criteria for assessing the functioning of internal or external accelerators, business incubators, venture incentives, the availability of innovative potential for the implementation of promising projects in the Russian oil and gas complex in the context of global challenges using public-private partnership tools on the platforms of modern software products.