The concept of human-centricity as a basis for digital and value transformation in the management of modern entrepreneurial projects

Abstract

Aim. To apply the concept of human-centricity in the process of digital transformation when building a management system for developing entrepreneurial projects.Objectives. Development of practical recommendations and digital tools to implement the concept of Human-Centricity Management (HCM); formation of humanistic values at the early stages of entrepreneurial project development.Methods. The authors applied the methods of analysis, grouping and generalization, typologization, synthesis, graphic and tabular visualization.Results. Practical recommendations for the implementation of the concept of human-centricity (HCM) in the formation of entrepreneurial project management system were developed. The methodology of overcoming the information problem has been supplemented and modified: the web-service Management of Developing Projects (MDP), aimed at the realization of the basic principles of HCM within the framework of the current model of project management, has been proposed and developed. The necessity of humanistic values formation at the early stages of entrepreneurial projects development was substantiated.Conclusions. Entrepreneurial community and related institutions unite on the basis of socially directed role-based business models that support useful social transformations as well as the main principles of HCM. Companies that implement the concept of human-centricity are more successful in attracting and retaining qualified human resources. In conditions of increased demand on the labor market, digitalization of this concept plays the role of a catalyst for development, and it should be taken into account by the initiators of entrepreneurial projects when building the company’s management system.