THE IMPACT OF DIGITAL HUMAN RESOURCES MANAGEMENT ON ORGANIZATIONAL AMBIDEXTERITY THROUGH HUMAN CAPITAL AS AN INTERACTIVE VARIABLE IN IRAQI TELECOMMUNICATIONS COMPANIES

Abstract

Objective: This study aims to test the interactive role of human capital in the relationship between digital human resource management and organizational ambidexterity in Iraqi telecommunications companies. Theoretical Framework: In this topic, the main concepts and theories that underlie the research are presented. [Digital human resources management, human capital, organizational ambidexterity] stand out, providing a solid basis for understanding the context of the investigation. Method: An exploratory analytical approach was used, as the study was based on a stratified random sample of workers from Iraqi telecommunications companies. (350) questionnaires were distributed, and the number of questionnaires retrieved was (20), while those suitable for statistical analysis totaled (330) questionnaires, with a response rate of (90%). advanced statistical program (AMOS. V.26) and statistical program (SPSS.V.26). Results and Discussion: The results of the study revealed that there is a direct positive influence relationship between (human resource management (digital organizational ambidexterity). The results also showed that there is an interactive role for the variable (human capital) between digital and organizational human resource management ambidexterity). Based on these results, a set of conclusions was formulated and recommendations reached in the study. Research Implications: The practical and theoretical implications of this research are discussed, providing insight into how the findings can apply or influence practices in the field of HR management and organizational digital ambidexterity. These effects may include companies affiliated with the Ministry of Industry and Minerals and the services they provide. Originality/Value: The importance of this study arose from the scarcity of studies that attempted to identify and understand the nature of the relationship between the variables (digital human resources management, human capital, organizational ambidexterity), as well as the present study's attempt to address a realistic problem issue that affects directly the performance of workers in Iraqi telecommunications companies.