The Impact of Digital Content Marketing on the Performance of Five-star Hotels in India

Abstract

This research investigates the influence of digital content marketing on the performance of five-star hotels in India. Recognizing the evolving landscape where traditional hospitality values intersect with digital technology, the study aims to assess the role of digital content marketing in shaping consumer perceptions, brand equity, and market positioning within the luxury hospitality sector. Utilizing a multifaceted methodology including a literature review, surveys, interviews, and case studies, the research examines the effectiveness of digital content marketing strategies in driving tangible business outcomes such as revenue growth, guest satisfaction, and brand loyalty. Case studies of prominent five-star hotels, including The Oberoi Amarvilas, Agra, and The Leela Palace, New Delhi, illustrate successful implementation of digital content marketing initiatives resulting in increased brand visibility and enhanced direct bookings. The findings contribute to a nuanced understanding of digital content marketing's transformative potential in the luxury hospitality sector, providing actionable insights for hoteliers to optimize their digital marketing strategies and drive sustainable growth.