The Impact of Competition Conditions on New Market Entrants in Istanbul Hotel Industry: An Analyse by Using Five Forces of Competitive Position Model of M.Porter

Abstract

It is stated in the literature that about 25 million people attended in tourism movement in 1950 throughout the world, after the following 60 years this quantity has increased to 900 million people. In this parallelism, also the income of tourism industry has increased from 2,1 billion USD to 940 billion USD during the same 60 years in world wide. According to the tourism forecast of World Trade Organization (WTO) the number of tourists will increase to 1,8 billion people and the income will increase to 2 trillion USD in world wide (wto.org). Addition to this forecast, World Travel and Tourism Council (WTTC) indicated that Turkey will be one of the most growing tourism destinations in the world (wttc.org). When it is thought on the point of these assessments, to get profit as much as possible from this future situation and to have competitive advantage versus the other competitors; Turkish Tourism Industry needs to be developed with new invesments and the realization and the success of new invesments in an industry is related with the barriers of that industry for the new entrants. So in this study the availability of İstanbul Tourism Industry for new entrats was tried to be determined by making interwiews with the 36 managers of the hotel companies in İstanbul. The questions of interviews were prepared as depending on the Competitive Position Model of Porter.