Abstract
More than one million women participated in women's marches in early 2017 to protest the inauguration of President Donald Trump and to promote women's rights and civil rights. One hundred years earlier, women across the country also mobilized to protest gender inequality in the United States and an unsympathetic incoming president. This research examines press coverage previewing the 1913 women's parade on Washington to foster a better understanding of how the press covers women's activism and social movements in general. Using social movement theory to examine the framing strategies used by the press, this study found an emphasis on motivational and counterframing focused on episodic rather than thematic coverage. This research also builds on literature of women in political roles facing pushback from other women, thereby undermining the advancement of women for all of them.
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