The genesis of Japanese culture and the evolution of cultural forms. Identification of cultural and communicative formulas as a method of revealing the content of language and culture

Abstract

The author examines the genesis of Japanese culture on the example of cultural and communicative formulas (CCF), which are defined as the simplest, stable, high-frequency units of culture used at all levels of social and cultural life. The article demonstrates that CCF, being a combination of signs, compactly represent a culture in its similarity and difference with other cultures and allow establishing a dialogue of cultures with a minimum of attracted data; they provide communication through verbal forms of language, gestures, styles, etc. - through all cultural forms that can be translated into signs of this culture, sufficient to have a minimal idea of it. The article examines the CCF on the example of compressed verbal forms belonging to folk speech, which include proverbs and sayings, "winged words", precedent phrases that are part of the civilizational worldview. The article presents the material in the framework of the discipline "Culture of Japan".