Optimisation of New Media Diplomacy Based on Big Data Algorithms

Abstract

With the rapid development of today’s society, the constant innovation of new media technologies and the emergence of new communication tools, internet culture is becoming increasingly prominent as a new form of culture in social life. New media technology provides a series of technical platforms for human life, gradually integrating into all aspects and areas of human society and life, reflecting more comprehensively the real life of our national network society, which has stimulated new vitality for spreading positive energy and enriching the content of online culture, and is an indispensable and important part of people’s cultural life. The innovation of new media technology has changed the concept of human life, consumption habits and behaviour, and has had an important impact on the development of the cultural industry and the change in the way culture is disseminated. The dissemination of a positive online culture for today’s times promotes the progress of human society. Based on the intelligent big data foundation of new media, this paper combines the analysis and research of the new media development requirements in the new era, laying a new development approach and development foundation for the later new media development.