Cultural and communicative formulae as a reflection of the concepts of culture as an expression of the spiritual content of civilizations

Abstract

The analysis of civilizational pictures of the world through the prism of linguistic universals allows one to reveal the general and the particular in the «human — world» system, which contributes to a more complete understanding of their cultural semantics. Cultural standards vary across civilizations. Their description on the material of multi-structural, genetically heterogeneous languages, civilizations and cultures makes it possible to reveal the common foundations of people's social life despite the fact that their cultural codes are different, often creating the impression of a complete incompatibility of the thinking and behavior of their representatives. Therefore, studies based on the description of fundamentally dissimilar civilizations and cultures, demonstrating the groundlessness of such impressions, are relevant. The article examines cultural and communicative formulae as a reflection of the civilizational pictures of the world. Cultural and communicative formulae (CCF) are defined by the author as the simplest, stable, high-frequency units of culture used at all levels of social and cultural life, which, being a combination of signs, compactly represent the culture in its similarity and difference with other cultures and make it possible to establish a dialogue of cultures in minimum of data involved. CCF provide communication through verbal forms of language, gestures, styles, etc., i.e. through all cultural forms that can be translated into signs of a given culture and are sufficient to have a minimal idea of it. The article examines the CCF using the example of concise verbal forms belonging to folk speech, which include proverbs and sayings, «winged words», precedent phrases that are a component of the civilizational picture of the world. The materials of the article may be of interest for preparation at the higher educational institution in the framework of the fields of «Linguistics», «International relations» and «Culturology».