Abstract
This research offers a rich narrative explaining this multifaceted relationship by exploring the transformative impact of Artificial Intelligence (AI) on marketing by adopting a qualitative descriptive approach for in-depth exploration. The findings reveal profound implications for customer engagement, market strategy, and ethical considerations. The multifaceted integration of AI into marketing enables customer personalization and increases brand loyalty. Predictive analytics enable businesses to develop proactive strategies aligned with future market dynamics. Despite its advantages, ethical considerations surrounding data privacy and consumer consent require AI to be used responsibly and transparently. Integrated augmented reality, virtual reality, predictive customer journeys, and the Internet of Things that transform marketing dynamics must be harnessed to balance ethical concerns. A comprehensive resource for academic researchers and industry professionals, this work provides a clear roadmap for organizations to effectively leverage AI in their marketing operations in an environment of increasing reliance on digital platforms and expanding data availability.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Management and Administration
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
