Abstract
Currently, increased competition in all industries encourages enterprises to look for new ways to improve their competitiveness. Today, in the conditions of the digital economy, digital transformation, implying the introduction of modern technologies into all business processes, can become a key tool that allows you to quickly adapt to changes in market conditions. In this study, on the basis of regression analysis, the factors contributing to the success of the introduction of digital technologies at industrial enterprises in Russia, as well as the barriers that arise in the way of their digital transformation, are identified.
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