Abstract

This article proposes an approach to improving methods of managing competitiveness in market conditions. Currently, in connection with the processes of modernization in the economy and changes in market conditions, there is a need to improve the approaches and methods of production management. Russian enterprises are faced with the emerging conditions of competition. The relevance of the article is due to the fact that today the issues of managing the competitiveness of an enterprise have not been sufficiently considered and requires an improved approach to the formation of new mechanisms for managing the competitiveness of enterprises, contributing to its increase and the acquisition of a stable position by the enterprise in the market, based on the development of new scientific methods and principles. The novelty of the article is in the concepts of developing an approach to managing the competitiveness of industrial enterprises, contributing to an increase in their level on the basis of a proposal for a management model based on diagnostics and forecasting of the state of the enterprise and its ability to compete.

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