Abstract
The internationalization may represent a possibility of insertion in the global context, a survival strategy and a learning process. The meat sector companies are internationalizing and seeking to overcome the phytosanitary and commercials barriers to, thus, pass to enjoy the facilities and market potentialities. Thereby, the present research aimed to analyze the internationalization process of Brazilian meat sector companies, specifically the experience of Sadia S.A., comparing with the economic theory of the Eclectic Paradigm (Dunning, 1988) and the theory behavioral of the Uppsala School (Johanson and Vahlne, 1977). Has been realized a literature search, of qualitative and exploratory nature. Specifically aimed to: (i) identify the input modes of Sadia S.A. abroad; (ii) verify the main reasons for internationalization in certain countries; and, (iii) verify the adherence of the company's internationalization process to the theories of internationalization. Analyzing the acting of Sadia S.A. on the world market, it is noted that it's based on a gradual process that envisions the reach and exploration of market shares that contribute to its growth, that under the influence and with similarities to the model of the Uppsala School and the precepts of the economic theory of Eclectic Paradigm.
Highlights
The process of trade and financial globalization has transformed the structures of world economy, transforming business into an even more competitive arena
There is a clear need for action at the international level clear due to the opening of the economy so business are able to expand in the competitive global context (ATSUMI, 2006)
The internationalization process of an organization can occur for many reasons, among them: need for growth, exploration of scale economy, in search for efficiency, use of existing technology and of different features, for example, labor and access to lower-cost capital, in search of expertise and risk reduction due to being less dependent on the internal market (PORTER, 1986; YIP, 1989; DUNNING, 1988)
Summary
The process of trade and financial globalization has transformed the structures of world economy, transforming business into an even more competitive arena. Internationalization can be considered a way to reduce risk in face of economic and/or financial fluctuations, respond to pressure, either by maintaining or increasing the company's competitiveness in the market In this sense, there is a clear need for action at the international level clear due to the opening of the economy so business are able to expand in the competitive global context (ATSUMI, 2006). The internationalization process of an organization can occur for many reasons, among them: need for growth, exploration of scale economy, in search for efficiency, use of existing technology and of different features, for example, labor and access to lower-cost capital, in search of expertise and risk reduction due to being less dependent on the internal market (PORTER, 1986; YIP, 1989; DUNNING, 1988) This process is a long-term strategy, requiring a large and significant commitment from the organization. The second step verifies the main reasons for the internationalization of Sadia SA in certain countries and the third step focuses on the compliance of the company's internationalization process when contrasted with internationalization theories
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