Abstract
As one of the most commercially valuable sports leagues worldwide, the NBAs business model is not only integral to its own sustained growth but also serves as a critical benchmark for the global sports industry. Through a review of the the historical evolution of NBAs business model, this paper examines the current operation model, and highlights key revenue streams such as ticket sales, media rights and brand sponsorships, all supported by in-depth analysis. Based on the SWOT analysis framework, it evaluates the NBAs business outlook by assessing its internal strengths, such as global brand recognition and strong media and sponsorship partnerships, its weaknesses, including reliance on star players and underdeveloped markets in Asia and Europe, its external opportunities, including global market expansion and digital transformation, and its threats, such as competition from other sports leagues and the fragmentation of its fan base. The results demonstrate that while the NBAs business model has experienced considerable success, it still faces key challenges in expanding into international markets, developing emerging talent, as well as responding to competitive pressures and technological advancements. Future research should focus on strategic adjustments to sustain its dominant market position.
Published Version
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