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Abstract
The availability of more alternatives in the decision making process is one of the most important distinguishing characteristics between the management function in an international business enterprise111 The terms international business enterprise, international corporation, multinational company, etc. will be used synonymously. They denote a business firm which operates simultaneously in different political, legal, social, and cultural environments. and the management of a firm which operates strictly within national confines. The choice among additional alternatives permits the firm to achieve a greater degree of maximization. It is true, the road to the realization of such alternatives is marred by obstacles and pitfalls, the study of which is a major concern of our academic specialty, International Business. However, while one recognizes the importance of analyzing these difficulties, at the same time one must not overlook the tremendous opportunities which the choice of alternatives presents for the multinational company.© 1970 JIBS. Journal of International Business Studies (1970) 1, 65–81
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