Abstract

Purpose — We investigate the contribution of international business as a distinct academic area whose domain spans comparative and cross-border environments and institutions and the business behaviour of their major players. Methodology/approach — We investigate knowledge flows into and from international business, using cross-citations between the Journal of International Business Studies (JIBS) and leading management journals over a 13-year period. Findings — We find JIBS to be a net importer, especially of strategy; however, in the most recent period, the journal has become a net knowledge exporter. Despite the improvement over time in JIBS' network position, international research published in JIBS appears to have less impact on management knowledge than management outlets have on international business research. Practical implications — Findings confirm that international business is at a crossroads and international business scholars would do well to capitalise on global presence, by expanding into areas of growth and developing integration and cross-fertilisation capabilities. Specifically, international business should build on its comparative advantages to develop theory that is useful to scholars in other areas through multidisciplinary research. Originality/value of chapter — This study is a pioneering attempt to extensively review and conduct an aggregate analysis of all papers in a range of journals in order to identify the narratives that comprise the field of international business.

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