Abstract
Social media holds considerable potential for health promotion and other health intervention activities, as it addresses some of the limitations in traditional health communication by increasing accessibility, interaction, engagement, empowerment and customization. The use of social media increases the potential for easy access to preventive medicine, interaction with health care providers, interprofessional communication in emergency management, and public health. However, more research is needed to determine its long term effectiveness and to maximize the strategic presence of health organizations on social networking websites. This paper provides encouraging information about the possibilities of using social media to improve access to health information and health care providers, as well as to promote positive health behaviour change. It is essential for health promotion organizations to capitalize on the opportunities provided by social media, in order to modernize strategies to reach all age groups and to tailor programs to current communication trends, all of which are offered at a relatively low cost.
Highlights
Introduction fection, the range is quite disperse as 10% of cancer is attributable infections in high income countries Cancer is a multifactorial disease with a long latency and whereas up to 25% in Africa (Belpomme et al, 2007). except for a few cancers the risk factors remain to be identified and the etiological relationship remains to be ex
Some adopted by several agencies was searched including the definitions include lifestyle and dietary habits whereas oth- Canadian Cancer Society, National Institute of Health Sciers use a strict definition of contaminants outside the hu- ences, International Agency on the Research of Cancer man body
The World Health Organization (WHO) has stated that roughly 19% (12%-29%) of all cancers are attributable to the environment, which is equivalent to 1.3 million deaths Broad Definition each year (WHO, 2006)
Summary
Inclusion Criteria cles that were not relevant for this review: 1. All studies that did not focus on environment and canThe following inclusion criteria were used to screen poten- cer. tial studies using the article titles and abstracts: 2. The definition of the term “environment” that did not 1. Inclusion Criteria cles that were not relevant for this review: 1. All studies that did not focus on environment and canThe following inclusion criteria were used to screen poten- cer. Tial studies using the article titles and abstracts: 2. The definition of the term “environment” that did not 1. Review articles and original research articles were select- include the WHO terms of reference. 3. Studies that did not describe the etiological relationship 2. The term environment defined by the WHO was consid- between environmental factors and cancer. Articles focusing on indoor and outdoor air contaminants, contamination of water and food, electromagnetic fields were included
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