Abstract
Social media holds considerable potential for health promotion and other health intervention activities, as it addresses some of the limitations in traditional health communication by increasing accessibility, interaction, engagement, empowerment and customization. The use of social media increases the potential for easy access to preventive medicine, interaction with health care providers, interprofessional communication in emergency management, and public health. However, more research is needed to determine its long term effectiveness and to maximize the strategic presence of health organizations on social networking websites. This paper provides encouraging information about the possibilities of using social media to improve access to health information and health care providers, as well as to promote positive health behaviour change. It is essential for health promotion organizations to capitalize on the opportunities provided by social media, in order to modernize strategies to reach all age groups and to tailor programs to current communication trends, all of which are offered at a relatively low cost.
Highlights
Revue interdisciplinaire des sciences de la santé | Interdisciplinary Journal of Health SciencesThe Evolution of CommunicationFacebook, Twitter, Google, Bing, and Buzz are new terms Communication is a method for offering social support – but they are used every day by millions of people across the which is directly linked to positive health behaviours world
But they are used every day by millions of people across the which is directly linked to positive health behaviours world
Tailored messages are more effective than generic grown immensely in the past decade (Korp, 2006). The messages since they are customized to the needs of the reinternet has become a powerful global communication cipients, interactive communication is more effective than method for health interventions, providing public access to linear communication, and gain-framed mesa wide range of health promotion programs, and opportu- sages appear to be more effective than loss-framed messagnities for people to communicate with others, and with es in terms of the persuasiveness of a message (Latimer et health professionals (Cassell et al, 1998)
Summary
Revue interdisciplinaire des sciences de la santé | Interdisciplinary Journal of Health SciencesThe Evolution of CommunicationFacebook, Twitter, Google, Bing, and Buzz are new terms Communication is a method for offering social support – but they are used every day by millions of people across the which is directly linked to positive health behaviours world. Internet is regarded by health promotion specialists as an efficient strategy for promoting positive health behaviour Social media, or social networking, is a configuration of change (Mangunkusumo et al, 2007; Fotheringham et al, people connected to each other through interactive links that form online communities (Coyle & Vaughn, 2008).
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