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Abstract
It was observed that a higher percentage of women lead enterprises in hair and beauty salon industry in Sri Lanka. Though this industry is growing at a remarkable rate within the last few years, very few studies focused on the link of Emotional Intelligent (EI) to the success of women enterprises. The purpose of the study is to understand the level EI and its relationship to the Enterprise success of women in the hair and beauty salon industry. It also evaluates how managerial skill, socio-cultural context, education age and location play on the success of women enterprises in the industry. The deductive method was adopted, and a sample of 100 women entrepreneurs surveyed by using a structured questionnaire. The findings confirm that there is a higher level of EI in women entrepreneurs lead to the success of their business. At the same time, age and business location and socio-cultural context have a significant impact on their achievements. The study suggested using much of self-management, social awareness and relationship management to develop women into next pedestal of entrepreneurship and also it insists government authorities work toward the country’s economic development through focusing in introducing educational programs to improve emotional intelligence in women, during the general education as well as in professional learning.
Highlights
Throughout many years it is evident that entrepreneurs build the economy of the world
The findings reveal the entrepreneurial characteristics of Muslim women to be; proactive, selfmotivated, opportunistic, creative, self-confident, internal locus of control, need for achievement and innovation in the Sri Lankan context
A finding of this study was that Emotional Intelligence (EI) was the primary predictor of enterprise success in the small sector, but the combination of EI and personality served as a stronger predictor of business and entrepreneur ‘s success
Summary
Throughout many years it is evident that entrepreneurs build the economy of the world. Less contribution of women in enterprises compare to men, the World Bank recognized the importance of improving the number of women in entrepreneurship They believed that it might be a fundamental solution to escape from poverty (Devan, 2012). According to census and statistics, 52% of the Sri Lankan population is represented by women and in Colombo, it is closer to 51% (Census & Statistics, 2018). It indicates that women in Sri Lanka could contribute to Sri Lankan economic growth as par as men contribute to it
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