Impact of Organisational Identification and Moral Identity Centrality on Organisational Engagement of Millennial MBA Students in Sri Lanka: A Social Identity Perspective

Abstract

Organisational engagement has only recently gained traction in research literature despite engagement being considered as a multidimensional construct encompassing engagement with the work, job or the organisation. Drawing from social identity theory, this research studies the impact of organisational identification and moral identity centrality on organisational engagement of Millennials. The survey was conducted involving 285 Millennial Master of Business Administration (MBA) students in two of the leading universities in Sri Lanka using a structured questionnaire consisting of measures adopted from literature. The data was analysed using structural equation modelling (SEM) technique. The results suggest that organisational identification as well as moral identity centrality have a positive impact on the organisational engagement of Millennials. The results provide valuable insights into the impact of organisational identification and moral identity centrality on organisational engagement and address some of the gaps in understanding social identity as the context of work behaviours.