Abstract
Recent developments in computer reservation systems and associated new trading patterns may bring about important changes to the (West) European travel and tourism industry in general and the tour operator business in particular. The new trading forms are deriving from the establishment of electronic market systems, for example, as a result of the merging of global airline reservation systems with hotel, car rental and other booking systems. Electronic market systems may well provide new opportunities for some tour operators as well as threaten the competitive position of others, and overall, may make it necessary for tour operators to seek new ways to ‘add value’ to travel and tourism products.
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