Abstract
Social media is not only used to find information but also as a means of conveying religious teachings. Many cleric use social media to spread Islam. Currently, da'wah is packaged neatly, creatively, and innovatively without reducing the message conveyed. This research is entitled The Effect of Instagram Social Media on the Effectiveness of Da'wa Messages. This study aims to determine how much influence the use of social media Instagram has on the effectiveness of da'wa messages. This type of research is quantitative research and the instrument used is a questionnaire. Using the theory of mass communication effects and simple regression test in the data analysis technique. The validity of the data is obtained through validity and reliability. Based on the results of the simple regression test that has been carried out in this study, the value of r = 0,829 and has a coefficient of determination of 75,9%. This shows that there is a positive and very strong relationship between the effect of using social media on the effectiveness of da'wah by 75,9%. 
 Keywords: social media, Instagram, effectiveness, da'wa.
Highlights
Abstrak: Media sosial tidak hanya digunakan untuk mencari informasi namun juga sebagai sarana dalam menyampaikan ajaran agama
Based on the above background, researchers are interested in studying the effect of using Instagram social media on the effectiveness of da’wa messages on the @gusmiftah account among teenagers
This study aims to determine the effect of using Instagram social media on the effectiveness of da’wa messages
Summary
Da’wa is etymologically derived from Arabic da'a ()دعـا, yad’u ( ) يـدعو, da'wa ( )دعـوةwhich means a call, invitation, or exclamation. Based on the above background, researchers are interested in studying the effect of using Instagram social media on the effectiveness of da’wa messages on the @gusmiftah account among teenagers. Dr Hamka stated that da'wa is a call or call to adhere to a stance that has a positive connotation with the substance that lies in activities that command Amar Ma'ruf Nahi Munkar.8 Based on this definition, it can be concluded that da’wa is an effort to call or invite people to the path of Allah SWT, which commands humans to do good and forbid evil. The magnitude of the reliability value is greater than the minimum alpha (a = 0.70) Based on these results, it can be concluded that the instrument of using social media and the effectiveness of da’wa is reliable. Based on the picture above, it can be seen that the points spread above and below the number 0 so, it can be concluded that there are no symptoms of heteroscedasticity
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