Abstract
Da'wa efforts in the era of disruption with the presence of online-based new media provide a space of expression for anyone to convey da'wa through unlimited creativity with various innovations. Da'wa is not always delivered seriously in a formal atmosphere but da'wa can be packaged in a relaxed manner, can be enjoyed in a relaxed and even entertaining way. Collaboration between da'wa and entertainment known as da'watainment is expected to be able to attract the millennial generation who are the largest users of Youtube media so that da'wa messages can be packaged through communication media that are close to the world of the millennial generation with concepts that are trending among millennials, one of which is prank. Prank content had gone viral after drawing a lot of criticism and protests because it contained useless substances and actually caused harm. Creative ideas are needed to modify useless content into useful content that is still interesting and entertaining. This study describes qualitatively descriptive from the data obtained from virtual observations on prank content and prank shalawat on Gus Aldi's Youtube channel which inspires millennial da'i-da'i in conveying da'wa messages through Youtube. In this content there is a varied structure in broadcasting shalawat as well as other messages of Islamic teachings which are also conveyed in a humorous, relaxed, and entertaining way.
Highlights
Abstrak: Upaya dakwah di era disrupsi dengan hadirnya media baru berbasis online memberikan ruang berekspresi bagi siapa saja untuk menyampaikan dakwah melalui kreativitas tanpa batas dengan berbagai inovasi
In prank content there is usually a target that is used as a target for activities that are identical to pranks, jokes, humor whose main purpose is to entertain
Gus Aldi is a YouTuber or content creator who modifies prank content with materials containing Islamic values and amar ma'ruf nahi munkar which is packaged in da'watainment on YouTube
Summary
Da'wa is a religious activity, and da'wa is an activity that is focused on the substance of Islamic teachings. As long as the path taken does not conflict with the sources of Islamic teachings, namely the Qur'an and Hadith, da'wa can be carried out in various forms and creativity. The results of the study stated that 86% of YouTube users use YouTube as a means of seeking entertainment and as a medium for learning.. The use of media as an intermediary for delivering da'wa so that mad’ū as an object of da'wa are easier to understand the message conveyed, more interesting and mad’ū are not bored in receiving da'wa messages as research results state that YouTube is an effort to optimize celebrity ustadz and Da’i YouTuber use communication media as a medium of da'wa.. Prank content often contains something that is less useful and even has an evil nature.. Gus Aldi is a YouTuber or content creator who modifies prank content with materials containing Islamic values and amar ma'ruf nahi munkar which is packaged in da'watainment on YouTube Prank content often contains something that is less useful and even has an evil nature. As research by Yahya, et al that the stretching of da'wa on YouTube is seen as positive that supports da'wa, it can be formulated into two strategies, namely content creating and collaboration. Gus Aldi is a YouTuber or content creator who modifies prank content with materials containing Islamic values and amar ma'ruf nahi munkar which is packaged in da'watainment on YouTube
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