Abstract

This research aimed at identifying the impact of psychological capital dimensions (self-efficacy, hope, optimism and resilience) on team performance at advertising agencies operating in Amman city. Moreover, the study examines the moderating role of leadership behavior on the relationship between the psychological capital and team performance. The researchers rely on descriptive and analytical approach, where the research population consists of all employees working in thirteen advertising agencies operating in Amman city. Convenience sampling technique was applied to distribute (250) questionnaires on the research sample. To analyze the research data; the researchers used a set of statistical methods including Cronbach's alpha along with a normality test, standard deviation, exploratory factor analysis, confirmatory factor analysis, multiple regression, interactive hierarchical regression and process procedures methods using SPSS-V20 and AMOS-V23. The results indicate that there was a statistically impact of psychological capital dimensions (self-efficacy, hope, optimism and resilience) on team performance in advertising agencies operating in Amman city. There was also a significant and role for leadership behavior as moderating variable between psychological capital dimensions and team performance.

Highlights

  • Nowadays, the unsteady and unpredictable circumstances of the business environment enforced organizations extremely to be innovative and agile (Al-Soluiman et al, 2020)

  • The results indicate that there was a statistically impact of psychological capital dimensions on team performance in advertising agencies operating in Amman city

  • Results related to the first main hypothesis showed that there is a statistically significant effect of all dimensions of psychological capital in for advertising agencies, where the coefficient of determination (0.452), and the level of statistical significance is less than (0.05), which means that the advertising agencies follow strategies and enables it to enhance the dimensions of psychological capital represented in, and that psychological capital affects the statistically

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Summary

Introduction

The unsteady and unpredictable circumstances of the business environment enforced organizations extremely to be innovative and agile (Al-Soluiman et al, 2020). The human element is the most valuable component of the organization's resources, which is exposed to many factors such as technological changes, the implications of globalization, exhausting administrations and a troubled and turbulent work environment, all these factors create psychological state of happiness or frustration (Al-Anzi, 2016). The concept of PsyCap is one of the most important modern management concepts; it contributes in realizing and obtaining the highest performance levels. This concept has emerged as a result of growing interest in the field of organizational behavior which is based on positive psychology (Mathe, 2011).

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