The Effect of Personal Color Perception of Female College Students on Self-esteem and Interpersonal Relationships

Abstract

In the modern era of external image communication, the emphasis on appearance has become an essential element for success. Consequently, many individuals invest considerable time and financial resources in managing their appearance to create an idealized image. Personal color analysis, in particular, holds significant importance as a field within image management. This study aimed to analyze the effects of personal color diagnosis on the perception of personal colors, self-esteem, and interpersonal relationships among 30 female college students in their twenties. The research findings indicated a statistically significant increase in post-diagnosis personal color perception compared to pre-diagnosis. Moreover, the analysis revealed a statistically significant increase in the average self-esteem of participants post-diagnosis compared to pre-diagnosis. Additionally, there was an overall improvement in interpersonal relationships among the subjects, showing statistically significant differences when compared to pre-diagnosis levels. The purpose of this study was to empirically investigate how personal color perception affects self-esteem and interpersonal relationships among female college students in their twenties, aiming to contribute foundational data necessary for guiding evolving societal trends and leading beauty trends.