Abstract
The study aims to examine the impact of O2O services that have become a ubiquitous part of our daily lives, with a specific focus on the widely used O2O service, KakaoT. Despite a recent setback in the form of a fire that caused inconvenience and harm to its users, some temporarily switched to alternative O2O services but eventually returned to KakaoT, which can be seen as a demonstration of the fact that these alternatives do not fully understand the needs of the users. The research endeavors to distinguish the characteristics of O2O services used by users and analyze the effect on their behavioral intentions through two-factor coexistence. The results of this study are expected to provide valuable insights for existing and future companies providing O2O services
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
