Abstract
This study focuses on investigating the socioeconomic impact of A2 milk production in Colombia and its projection on an international scale, with a focus on international business. The main objective is to conduct a comprehensive analysis of the state of the art related to the commercialization of A2 milk in the Colombian dairy sector, exploring its implementation at a global level, consumption trends, sustainability, and target audience, to consolidate current knowledge in this area. The methodology is based on the collection of various sources of knowledge, covering studies from 2010 to 2023, relevant documents, bibliographic references, business magazines, and previous studies on the adoption of the production of this alternative in different countries, using specialized databases. Specific keywords linked to A2 milk, dairy marketing, consumption trends, and the national and international dairy market are used, facilitating the collection of references and the corresponding analysis through an inductive method. The content addresses crucial issues such as diversification of milk production, innovation in dairy products, and consumption alternatives for a wider population, as well as opportunities and challenges present in Colombian dairy production. In essence, this work seeks to provide a detailed analysis of the commercialization of A2 milk internationally and in Colombia, identifying significant patterns that can contribute to its implementation in the Colombian market and facilitate its expansion globally in the context of international business. In conclusion, the comprehensive research addresses the socioeconomic impact of A2 milk production in Colombia and its international projection from an international business perspective. The comprehensive literature review and data collection have provided a complete picture of the consumption trends, sustainability, and target audience associated with the commercialization of this dairy alternative.
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