The Effect of Educational Service Quality on Career Decision-Making Self-Efficacy and Career Attitude Maturity as PUBLIC VALUES of Airline Service Major

Abstract

Purpose: This study aims to investigate the relationship between self-efficacy and career attitude maturity in career decision-making of educational service quality developed to improve the quality of education in the Department of Aviation Service and strengthen competitiveness in the department. It is insufficient research to apply educational service quality considering the characteristics of the Department of Airline Service, and it is expected that this study will be used as basic data to help efficient department operation and establish strategies for fierce entrance exams. Method: For empirical analysis, a total of 231 responses were collected from students enrolled in the Department of Aviation Services at two-year and four-year universities located in Korea from September 6 to September 14, 2021, of which 221 were used for empirical analysis, excluding 10 unfaithful responses. In the empirical analysis, frequency analysis, factor analysis of measurement variables, reliability, and validity were investigated through SPSS 21.0. Results: It was confirmed that the reputation factor, a sub-factor of educational service quality, is an important factor in all sub-factors of career decision-making self-efficacy. In addition, It was confirmed that self-evaluation, a sub-factor of career decision-making self-efficacy, is an important factor in career attitude maturity. It was shown that the employment support factors of education service quality were all important factors in the determination, purpose, certainty, and independence of career attitude maturity. Conclusion: Through the results of this study, it was confirmed that aviation service department education service quality had a significant influence on career decision-making self-efficacy and career attitude maturity. To increase college students self-efficacy and career attitude maturity in career decision-making, it is necessary to accurately grasp the importance perceived by college students, increase the leading performance of aviation service majors, and actively engage in career preparation behavior. The result of this study suggests how the educational service quality in the airline service department currently recognized by students is related to career decision-making self-efficacy and career attitude maturity and suggests improvement measures for the development of the department.