The Economics of Marketing the Cucumber Crop in Salah al-Din Governorate, Tikrit district, as a model for The Summer Production Season 2021

Abstract

The importance of the cucumber crop is highlighted because it is important from a nutritional and health point of view for humans because of its importance in the economy. A random sample was selected for this research estimated at.(75) farmers from the producers of the cucumber crop in Salah al-Din Governorate - Tikrit district. Moreover, the Data was taken from farmers using a questionnaire form. Information about The merchants was taken from the wholesale market in the Tikrit district using (34) A questionnaire, as well as collecting (46) From the retailers' forms. The results showed that the commission rate increased to (5%) of the product prices, and this is the reason for the high price of the product among retailers. The share of the product from consumer spending for the cucumber crop has reached (49.46%). As for the wholesaler's share of consumer spending for the crop under study (18.53%). As for the retailer's share of consumer spending for the crop under study (32%). As for the mediators’ share of the consumer’s dinar for the crop under study (50.53%). The results showed that the marketing margin between the wholesalers' stage and the product was (27.25%) dinars/kg. In comparison, the relative margin for the wholesalers and retailers stage amounted to (32%) and the margin between the retailers stage and product (50(. The study showed a rise in the profits of the retailer from the margin, as it ranked first, as it reached an average of the cucumber crop of about (218.44 dinars - kg), while the profit for the wholesaler amounted to about (132.57 dinars/ kg The product profits amounted to about (98.655) dinars - kg. The researcher recommended working to provide production requirements and agricultural marketing requirements for the cucumber crop with good quality and appropriate prices, which have an effective role in reducing production and marketing costs. Key Words: The Economics, Marketing, Cucumber Crop.