The Economic Hour: Community and Educational Broadcasting in the Huancavelica Region, Peru

Abstract

This article is the result of the execution of the Cultural Extension project entitled "The economic hour"; carried out by the members of the monovalent group "Elinor Ostrom" of the Professional School of Economics (EPE) of the Faculty of Business Sciences (FCE) of the National University of Huancavelica (UNH) in 2019. The main objective of this project was carrying out social service work to the Huancavelica community and provide important information on economic, political, environmental and social situations through a community radio program. A methodological approach of participation-action was used with a specific and contextualized speech model for the elaboration of each radio program during four months. Likewise, the results obtained showed a favourable impact and a high level of satisfaction of the different groups of listeners. Finally, we conclude that the execution of the project involved a successful experience of social rapprochement between the university and society. In this sense, we are sure that this experience will generate greater dialogue and create similar projects for the benefit of our communities.