Abstract
The aims of this study include: 1) the theoretical objective is to analyze the effect of Perceived Usefulness and Perceived Ease of Use on Attitude Toward Using and Behavioral Intentions in using Web-Based Mersyprice in the perspective of the Technology Acceptance Model theory, 2) the purpose of technology is to analyze the acceptance of Mersyprice Application by users. In the data collection process, a Focus Group Discussion was held using Zoom, attended by 200 MSME actors from the creative sector and the main agenda was brainstorming on the use of Mersyprice in the process of determining strategic selling prices for their products. Immediately after the brainstorming ended, a questionnaire using Google Form was sent to participants to fill out. Data processing was carried out in 2 stages; stage 1 was data analysis to achieve the theoretical goal using Structural Equation (SEM). Stage 2 carried out to achieve the technological goal of analyzing the “product acceptance” of the Mersyprice application using the Analytical Hierarchy Process (AHP). From the first stage of analysis, empirical evidence obtained that Perceived Usefulness and Perceived Ease of Use affect Behavioral Intention to Use through Attitude Toward Using the Mersyprice application. Respondent considered the Ease of Use variable to be more important. The result of the second stage of the analysis found that 47% of SMEs strongly intend to use, and 35% intend to use Mersyprice. With these results, further research will be carried out to develop the Mersyprice application into a more user-friendly application so that it can be used more widely.
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