Abstract
The article examines the "historical turn" in modern culture and its connection with digital technologies. There is a link between (post)historical representations and mythological and fantasy images. Special attention is paid to the analysis of the entertainment element in the development and presentation of historical images in the digital age. The content of the article is of interest from the point of view of its scientific and methodological specifics in the fields of "Cultural Studies" and "Advertising and Public Relations".
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