Teaching and Learning Guide for: New Media, Web 2.0 and Surveillance

Abstract

The Internet has become part of our everyday lives. Many of us use it for work, hobbies, entertainment, politics, staying in touch with friends and family, learning to know new people and other cultures, for getting all kind of information, etc. In the past 10 years, we have seen the emergence of platforms like Facebook and Myspace (social networking sites), Wordpress and Blogger (blogging) Twitter (social networking, microblogging), YouTube (video sharing), Wikipedia (wiki-based encyclopaedia), or the Pirate Bay (filesharing index site). The notions of ‘web 2.0’ and ‘social media’ have been used by some scholars to describe features of such sites such as community-building and maintenance, continuous communication, user-generated content production and diffusion, collaborative authoring, and distributed content classifications (the latter mechanism is also called folksonomy). Most web 2.0 platforms collect, store, and share a lot of personal user data and data about usage behaviour. Therefore, questions about privacy violations and online surveillance have arisen in public discussions, especially concerning Google (for example the discussions about Google targeted advertising, Google Street View, Google Buzz, etc.) and Facebook (for example the discussions concerning Facebook targeted advertising, Facebook beacon, the Facebook privacy policy, Facebook places, etc.). The field of web 2.0 surveillance studies critically asks questions about the data protection aspects and power dimensions of the contemporary Internet. It is crucial for students and scholars, who are interested in the contemporary media landscape, and who study in fields such as media ⁄ communication studies, cultural studies, political science, law, computer science, social informatics, information science, sociology, business studies, advertising, marketing and public relations, philosophy, ethics, science and technology studies etc., to also engage with web 2.0 surveillance studies.