Abstract
The article introduces readers to the problem of localization of English filmonyms as exemplified by a subgroup of film titles with a dialogic nature. The research features the phenomena of mass communication discursivity based on film titles with a dialogic nature in modern Russian film distribution. The method of typological synchronous comparison (juxtaposition) allowed the author to compare filmonyms and their translations in order to discover their functional peculiarities, similarities, and differences. The material shows that modern cinematography, unlike film industry abroad, makes an active use of dialogical filmonyms as a manipulative instrument of attracting filmgoers to cinema halls. The translation activates an adaptive tactics in order to accustom filmonyms to the peculiarities of the accepting cultural background. The classification revealed that a range of filmonyms with a dialogical nature, i. e. exclamations, stickers, appeals, declarations, and questions, reflect the mass conscience due to their emotivity. In the last decades, the shift in mass conscience signifies the tendency for tolerance to everything immodest, impudent, seductive, and blatant, which was previously uncharacteristic for the Russian film industry. The article postulates that learning a foreign language implies the ability to tune on the same wavelength with the foreign culture, whereas disrespect for the foreign cultural specifics doesn’t facilitate the cultural dialogue and mutual understanding.
Highlights
The research features the phenomena of mass communication discursivity based on film titles with a dialogic nature in modern Russian film distribution
The material shows that modern cinematography, unlike film industry abroad, makes an active use of dialogical filmonyms as a manipulative instrument of attracting filmgoers to cinema halls
The classification revealed that a range of filmonyms with a dialogical nature, i. e. exclamations, stickers, appeals, declarations, and questions, reflect the mass conscience due to their emotivity
Summary
From "Theory" to "Discourse": The Making of a Translation Anthology // Translating Others. Introducing cognitive linguistics // The Oxford Handbook of Cognitive Linguistics / eds. Geeraerts D., Cuyckens H. З. Трансфер знаний и когнитивная манипуляция // Вопросы когнитивной лингвистики.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.