The Development of the Russian Economy in the Paradigm of the Formation of Digital Ecosystems

Abstract

In the article, the authors give answers to such questions as: what is a digital ecosystem? How is a digital ecosystem different from a digital platform? Why are platforms scaling so quickly? Why are platforms beating traditional products? Why do platforms have a high market capitalization but employ a limited number of employees? What impact do ecosystems have on the multilateral market? How do digital ecosystems differ from traditional ecosystems? The signs of digital ecosystems are analyzed, as well as the network interaction of participants in the digital ecosystem. The authors analyze the degree of influence of the dominant platform of the ecosystem on the development of internal competition, it is also revealed that from the point of view of the digital economy, the competitive development of ecosystems can be facilitated by large economies of scale in product development due to the modular design of digital products and services, and the synergy of consumption that is formed due to technological connection between ecosystem products, increasing the complementarity between them. The authors present the components of the successful development of the ecosystem within the digital economy, as well as analyze the ecosystems that have gained the most popularity today. As a result of the analysis, the authors conclude that entering the ecosystem market is always associated with the risk of competition, which is due to the attraction of new consumers. If the market is dominated by one ecosystem or the number of ecosystems is small, then competition between them may be less intense than competition between specialized companies. Ecosystem companies benefit most from supply and demand synergies, which can be enhanced through complementary products and services.