Abstract
Purpose: The purpose of this study is identifying and mapping to select pre-existing potential and the management of tourist attraction which have been developed both from attraction and supporting facility on all tourist attraction in Denpasar city.
 Research methods: This research used qualitative method with technique of participant observation collecting data, comprehensive interviews and documentation.
 Results and discussions: The results of this research are recommendation of tourist destinations equally considered for development using Integrated Model of the destination competitiveness model created by Dwyer and Kim (2003). The final results of development strategies are based on the analysis of SWOT.
 Conclusion: In order to be able to focus on the competitiveness of a destination, a macro business perspective is required for the entire tourism industry, meaning that all stakeholders should work with each other by focusing on the common benefits of destination rather than on opportunistic objectives
Highlights
The tourism sector in Bali is growing rapidly from year to year
In order to be able to focus on the competitiveness of a destination, a macro business perspective is required for the entire tourism industry, meaning that all stakeholders should work with each other by focusing on the common benefits of destination rather than on opportunistic objectives
Denpasar city has prioritized the development of tourism city based on Balinese culture
Summary
Almost all regions in Bali are engaged in this industry. Denpasar city has prioritized the development of tourism city based on Balinese culture. The potential and advantage of Denpasar city in attracting the attention of foreign visitors has been gradually improved by developing and create better facilities through supported infrastructures for visitors. Even though the tourism attraction and a number of alternative tourism destination within Denpasar city has been developed, it needs to be stressed that knowing the characteristic or attributes considered to be important and desirable in a region with Potency and Tourist Attraction Destination insignificantly about the development and improvement of infrastructure, and how the development and improvement of pre-exiting potential are done according to the target and current issues so that tourism activity would goes smoothly in the future. The sustainability of tourism development is not guaranteed and will depend upon official action and commitment, the acceptance and exercise of its responsibilities by the tourism industry and the maintenance and enhancement of stability in economies and domestic and international politics (Henderson: 2015)
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